linkedin-post

Original source / Raw SKILL.md

---
name: linkedin-post
description: Create engaging LinkedIn posts that drive engagement and build authority. Use when the user wants to write LinkedIn content, needs posts for their LinkedIn strategy, or wants to repurpose content for LinkedIn.
---

# LinkedIn Post Generator

Create high-performing LinkedIn posts that match your voice, resonate with your audience, and drive meaningful engagement.

## Before Writing

1. **Read context profiles**:
   - `/context/voice-dna.json` - Match the user's voice
   - `/context/icp.json` - Write for the target audience
   - `/context/business-profile.json` - Reference offerings when relevant

2. **Check for source material** in `/knowledge/` if repurposing content

## LinkedIn Post Frameworks

### Framework 1: Hook → Story → Lesson → CTA

```
[HOOK - Stop the scroll, 1-2 lines]

[STORY - Personal experience or observation, 3-5 short paragraphs]

[LESSON - Key takeaway, 1-2 lines]

[CTA - Engagement question or action]
```

### Framework 2: Contrarian Take

```
[CONTROVERSIAL STATEMENT]

[WHY MOST PEOPLE ARE WRONG]

[THE REAL TRUTH]

[WHAT TO DO INSTEAD]

[CTA]
```

### Framework 3: List Post

```
[HOOK - Promise of value]

[NUMBER] things I learned about [TOPIC]:

1. [Point + brief explanation]
2. [Point + brief explanation]
3. [Point + brief explanation]
...

[CLOSING THOUGHT]

[CTA]
```

### Framework 4: Before/After Transformation

```
[TIME PERIOD] ago, I [OLD STATE].

Today, I [NEW STATE].

Here's what changed:

[KEY CHANGES - 3-5 points]

[LESSON FOR READER]

[CTA]
```

### Framework 5: How-To Post

```
How to [ACHIEVE RESULT] (without [COMMON OBSTACLE]):

Step 1: [Action]
Step 2: [Action]
Step 3: [Action]

[WHY THIS WORKS]

[CTA]
```

## Writing Guidelines

### Hook Rules (First 1-2 lines)
- Must stop the scroll
- Create curiosity or tension
- Avoid clickbait that doesn't deliver
- Options:
  - Bold statement
  - Surprising statistic
  - Contrarian opinion
  - Relatable problem
  - Intriguing question

### Formatting Rules
- Short paragraphs (1-3 lines max)
- Plenty of white space
- Use line breaks liberally
- Avoid walls of text
- Bold sparingly for emphasis

### Engagement Drivers
- End with a question when possible
- Share genuine opinions (not generic advice)
- Include specific numbers and examples
- Tell stories, not lectures
- Show vulnerability when appropriate

### What to Avoid
- Generic motivational content
- Obvious humblebrags
- Fake engagement tactics
- Overused phrases ("I'm excited to announce...")
- Pure self-promotion without value

## Output Format

When creating a LinkedIn post:

1. Present the post with proper formatting
2. Note which framework was used
3. Explain why certain choices were made for voice/audience
4. Offer 2-3 alternative hooks if requested

## Character Guidelines

- **Ideal length**: 1,200-1,500 characters
- **Maximum**: 3,000 characters (LinkedIn limit)
- **Hook**: Under 150 characters (visible before "see more")

## Examples of Strong Hooks

- "I lost $50,000 on my first business. Here's the lesson that was worth every penny:"
- "Most LinkedIn advice is garbage. Here's what actually works:"
- "I used to work 80 hours a week. Now I work 25 and make 3x more."
- "The best career advice I ever got was from someone I almost didn't listen to."
- "Unpopular opinion: [contrarian take on industry norm]"

## Post-Creation Checklist

Before delivering the post, verify:

- [ ] Hook creates curiosity (would you click "see more"?)
- [ ] Voice matches the user's voice DNA
- [ ] Content provides genuine value
- [ ] Formatted for easy scanning
- [ ] Has clear CTA or engagement prompt
- [ ] Not overly promotional
- [ ] Specific, not generic