strategic-storytelling

Original source / Raw SKILL.md

---
name: strategic-storytelling
description: Crafts product narratives using Andy Raskin's strategic narrative structure and Nancy Duarte's presentation frameworks. Use when writing pitches, creating presentations, framing features as stories, or building compelling product narratives.
---

# Strategic Narrative

## When This Skill Activates

Claude uses this skill when:
- Writing product pitches
- Creating presentations
- Framing features as stories
- Building product narratives

## Core Frameworks

### 1. Strategic Narrative Structure (Source: Andy Raskin)

**Five-Act Structure:**

1. **Old World** - How things used to be
2. **Insight** - What changed (why now?)
3. **New World** - What's now possible
4. **Stakes** - Win big or lose
5. **Your Role** - How you help them win

**Example:**
```markdown
# Pitch: [Product]

## Act 1: Old World
"For years, teams coordinated through email..."

## Act 2: Insight
"But remote work changed everything. What worked in office doesn't work distributed."

## Act 3: New World
"Now, the best teams coordinate in real-time, asynchronously..."

## Act 4: Stakes
"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."

## Act 5: Your Role
"That's where [Product] comes in. We help teams..."
```

---

## Action Templates

### Template: Product Pitch

```markdown
# [Product Name]: [Tagline]

## The Old World (Problem)
[How things used to work, pain points]

## The Insight (Why Now)
[What changed that makes this possible/necessary now]

## The New World (Vision)
[What's now possible, the opportunity]

## The Stakes (Urgency)
[Win big or lose - why this matters]

## Our Solution (Product)
[How we help you win in the new world]

## Proof
- [Metric/testimonial]
- [Metric/testimonial]

## Next Steps
[Clear call to action]
```

---

## Quick Reference

### 📖 Storytelling Checklist

**Structure:**
- [ ] Old world (relatable problem)
- [ ] Insight (why now)
- [ ] New world (vision)
- [ ] Stakes (urgency)
- [ ] Solution (your product)

**Delivery:**
- [ ] Customer is hero (not product)
- [ ] Emotional + logical
- [ ] Concrete examples
- [ ] Clear next steps

---

## Key Quotes

**Andy Raskin:**
> "The best product stories make the customer the hero, not your product."

**Nancy Duarte:**
> "The audience doesn't need to tune themselves to you—you need to tune your message to them."