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brand-messaging-architecture

Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

Packaged view

This page reorganizes the original catalog entry around fit, installability, and workflow context first. The original raw source lives below.

Stars
13
Hot score
85
Updated
March 20, 2026
Overall rating
C2.3
Composite score
2.3
Best-practice grade
B73.6

Install command

npx @skill-hub/cli install mike-coulbourn-claude-vibes-brand-messaging-architecture

Repository

mike-coulbourn/claude-vibes

Skill path: plugins/vibes/skills/brand-messaging-architecture

Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.

Open repository

Best for

Primary workflow: Design Product.

Technical facets: Full Stack, Designer, Testing.

Target audience: Development teams looking for install-ready agent workflows..

License: Unknown.

Original source

Catalog source: SkillHub Club.

Repository owner: mike-coulbourn.

This is still a mirrored public skill entry. Review the repository before installing into production workflows.

What it helps with

  • Install brand-messaging-architecture into Claude Code, Codex CLI, Gemini CLI, or OpenCode workflows
  • Review https://github.com/mike-coulbourn/claude-vibes before adding brand-messaging-architecture to shared team environments
  • Use brand-messaging-architecture for development workflows

Works across

Claude CodeCodex CLIGemini CLIOpenCode

Favorites: 0.

Sub-skills: 0.

Aggregator: No.

brand-messaging-architecture | SkillHub