Back to skills
SkillHub ClubResearch & OpsFull StackDesigner

jtbd-psychographic-research

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Packaged view

This page reorganizes the original catalog entry around fit, installability, and workflow context first. The original raw source lives below.

Stars
13
Hot score
85
Updated
March 20, 2026
Overall rating
C2.0
Composite score
2.0
Best-practice grade
A88.4

Install command

npx @skill-hub/cli install mike-coulbourn-claude-vibes-jtbd-psychographic-research

Repository

mike-coulbourn/claude-vibes

Skill path: plugins/vibes/skills/jtbd-psychographic-research

Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.

Open repository

Best for

Primary workflow: Research & Ops.

Technical facets: Full Stack, Designer.

Target audience: Development teams looking for install-ready agent workflows..

License: Unknown.

Original source

Catalog source: SkillHub Club.

Repository owner: mike-coulbourn.

This is still a mirrored public skill entry. Review the repository before installing into production workflows.

What it helps with

  • Install jtbd-psychographic-research into Claude Code, Codex CLI, Gemini CLI, or OpenCode workflows
  • Review https://github.com/mike-coulbourn/claude-vibes before adding jtbd-psychographic-research to shared team environments
  • Use jtbd-psychographic-research for development workflows

Works across

Claude CodeCodex CLIGemini CLIOpenCode

Favorites: 0.

Sub-skills: 0.

Aggregator: No.

jtbd-psychographic-research | SkillHub