swot

Original source / Raw SKILL.md

---
name: swot
description: SWOT strategic analysis examining Strengths, Weaknesses, Opportunities, and Threats. Use for strategic planning, competitive analysis, career decisions, or evaluating opportunities.
user-invocable: true
---

# SWOT Analysis

Perform a strategic analysis examining Strengths, Weaknesses, Opportunities, and Threats.

## Instructions

First clarify the subject and objective of the analysis. Then systematically examine each quadrant, considering both internal capabilities and external factors.

### Output Format

**Subject**: What are we analyzing?
**Objective**: What are we trying to achieve?

**SWOT Matrix**

| | Helpful | Harmful |
|---|---------|---------|
| **Internal** | **STRENGTHS** | **WEAKNESSES** |
| | - [strength 1] | - [weakness 1] |
| | - [strength 2] | - [weakness 2] |
| | - [strength 3] | - [weakness 3] |
| **External** | **OPPORTUNITIES** | **THREATS** |
| | - [opportunity 1] | - [threat 1] |
| | - [opportunity 2] | - [threat 2] |
| | - [opportunity 3] | - [threat 3] |

**Strengths** (Internal, Positive)
What advantages do you have? What do you do well? What resources do you have? What do others see as your strengths?

**Weaknesses** (Internal, Negative)
What could you improve? What do you lack? What do others see as weaknesses? Where are you vulnerable?

**Opportunities** (External, Positive)
What trends could you take advantage of? What opportunities are open to you? How can you turn strengths into opportunities?

**Threats** (External, Negative)
What obstacles do you face? What is your competition doing? Are there changing requirements or standards? Could weaknesses threaten your position?

**Strategic Combinations**

| Combination | Strategy |
|-------------|----------|
| **S-O** (Strengths + Opportunities) | How to leverage strengths to capture opportunities |
| **W-O** (Weaknesses + Opportunities) | How opportunities can help overcome weaknesses |
| **S-T** (Strengths + Threats) | How to use strengths to counter threats |
| **W-T** (Weaknesses + Threats) | Where you're most vulnerable; what to shore up |

**Key Insights**
Top 3 strategic implications from this analysis.

**Recommended Actions**
Specific next steps based on the SWOT.

## Guidelines

- Be honest about weaknesses—this is internal analysis
- Distinguish between current state and potential
- Be specific: "strong brand" is vague; "brand recognized by 80% of target market" is useful
- Consider multiple perspectives when available
- Focus on factors relevant to the objective

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