Marketplace
Find the right skill for the job.
Browse the full catalog through outcome-first channels, technical facets, rating filters, and server-side pagination built for a large public marketplace.
referral-program
When the user wants to design, launch, or optimize a referral or affiliate program. Use when they mention 'referral program,' 'affiliate program,' 'word of mouth,' 'refer a friend,' 'incentive program,' 'customer referrals,' 'brand ambassador,' 'partner program,' 'referral link,' or 'growth through referrals.' Covers program mechanics, incentive design, and optimization — not just the idea of referrals but the actual system.
seo-audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
business-growth-skills
4 business growth agent skills and plugins for Claude Code, Codex, Gemini CLI, Cursor, OpenClaw. Customer success (health scoring, churn), sales engineer (RFP), revenue operations (pipeline, GTM), contract & proposal writer. Python tools (stdlib-only).
schema-markup
When the user wants to implement, audit, or validate structured data (schema markup) on their website. Use when the user mentions 'structured data,' 'schema.org,' 'JSON-LD,' 'rich results,' 'rich snippets,' 'schema markup,' 'FAQ schema,' 'Product schema,' 'HowTo schema,' or 'structured data errors in Search Console.' Also use when someone asks why their content isn't showing rich results or wants to improve AI search visibility. NOT for general SEO audits (use seo-audit) or technical SEO crawl issues (use site-architecture).
business-growth-skills
4 production-ready business and growth skills: customer success manager with health scoring and churn prediction, sales engineer with RFP analysis, revenue operations with pipeline and GTM metrics, and contract & proposal writer. Python tools included (all stdlib-only). Works with Claude Code, Codex CLI, and OpenClaw.
site-architecture
When the user wants to audit, redesign, or plan their website's structure, URL hierarchy, navigation design, or internal linking strategy. Use when the user mentions 'site architecture,' 'URL structure,' 'internal links,' 'site navigation,' 'breadcrumbs,' 'topic clusters,' 'hub pages,' 'orphan pages,' 'silo structure,' 'information architecture,' or 'website reorganization.' Also use when someone has SEO problems and the root cause is structural (not content or schema). NOT for content strategy decisions about what to write (use content-strategy) or for schema markup (use schema-markup).
free-tool-strategy
When the user wants to build a free tool for marketing — lead generation, SEO value, or brand awareness. Use when they mention 'engineering as marketing,' 'free tool,' 'calculator,' 'generator,' 'checker,' 'grader,' 'marketing tool,' 'lead gen tool,' 'build something for traffic,' 'interactive tool,' or 'free resource.' Covers idea evaluation, tool design, and launch strategy. For pure SEO content strategy (no tool), use seo-audit or content-strategy instead.
documentation
Documentation Brief description for SEO and navigation
marketing-demand-acquisition
Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.
unione
Send transactional and marketing emails via UniOne Email API. Manage email templates, validate email addresses, check delivery statistics, manage suppression lists, configure webhooks, and handle domain settings. UniOne delivers billions of emails annually with 99.88% deliverability.
game-quality-gates
Game development quality gates and mandatory checks. Activate when building, reviewing, debugging, or deploying any game project (H5/Canvas/WebGL/Phaser/Three.js/2D/3D). Covers state cleanup, lifecycle management, input handling, audio, persistence, networking, anti-cheat, and performance. Use as pre-deploy checklist or when diagnosing game-specific bugs (state leaks, phantom timers, buff conflicts, memory growth, touch issues).
performance-reporter
This skill should be used when the user asks to "generate SEO report", "performance report", "traffic report", "SEO dashboard", "report to stakeholders", "show me the numbers", "monthly SEO report", or "present SEO results to my boss". Generates comprehensive SEO and GEO performance reports combining rankings, traffic, backlinks, and AI visibility metrics. Creates executive summaries and detailed analyses for stakeholder reporting. For detailed rank tracking, see rank-tracker. For link-specific analysis, see backlink-analyzer.
internal-linking-optimizer
This skill should be used when the user asks to "fix internal links", "improve site architecture", "link structure", "distribute page authority", "internal linking strategy", "orphan pages", "site architecture is messy", or "pages have no links pointing to them". Analyzes and optimizes internal link structure to improve site architecture, distribute page authority, and help search engines understand content relationships. Creates strategic internal linking plans. For a broader on-page audit, see on-page-seo-auditor. For external link analysis, see backlink-analyzer.
shellbot-product-video
Create conversion-focused product marketing videos with Remotion + React using the AIDA framework (Attention, Interest, Desire, Action). Use when building launch videos, paid social ads, app promos, SaaS explainers, or product teasers that must follow this arc: (1) establish the problem, (2) introduce the solution, (3) show use cases instead of feature lists, and (4) end with a call-to-action that includes an incentive. Use Freepik only for ancillary assets (for example Nano Banana 2 stills, Kling inserts/transitions, and ElevenLabs voiceover/music), while core storytelling, timing, and final assembly stay in Remotion code.
linkedin-dm
Send personalized LinkedIn direct messages to a list of existing 1st-degree connections via browser automation. Use when the user wants to message LinkedIn connections with AI-personalized outreach — e.g. nurturing leads, following up after events, reconnecting with contacts, or announcing something. Takes a data file (CSV/TSV) or plain list with connection names and companies, asks for outreach context/goal, generates a tailored message per person, and sends each one via browser automation. Handles message compose flow, character limits, and incremental status tracking.
entity-optimizer
This skill should be used when the user asks to "optimize entity presence", "build knowledge graph", "improve knowledge panel", "entity audit", "establish brand entity", "Google does not know my brand", "no knowledge panel", or "establish my brand as an entity". Works standalone with public search and AI query testing; supercharged when you connect ~~knowledge graph + ~~SEO tool + ~~AI monitor for automated entity analysis. For structured data implementation, see schema-markup-generator. For content-level AI optimization, see geo-content-optimizer.
afrexai-community-growth-engine
Complete community building, engagement, and monetization system. From zero to thriving community — launch strategy, member engagement loops, content programming, moderation frameworks, growth tactics, monetization models, and health metrics. Works for Discord, Slack, Telegram, Circle, forums, or any platform.
x402-wach
DeFi risk analysis toolkit powered by WACH.AI via x402 payments using AWAL wallet custody. Use when the user asks to check if a token is safe, assess DeFi risk, detect honeypots, analyze liquidity, holder distribution, or smart contract vulnerabilities for tokens on Ethereum, Polygon, Base, BSC, or Solana. Costs 0.01 USDC per query on Base.
engineering-as-marketing
Build free tools to drive organic search traffic and convert visitors into customers — the 'Engineering as Marketing' growth strategy. Use when the user wants to grow a product with zero ad budget, asks about 'free tool SEO strategy', 'build tools for traffic', 'engineering as marketing', 'organic growth with free tools', 'programmatic free tools', 'low-competition keyword tools', or wants to plan, build, and optimize free utility pages that rank on Google and funnel users to a paid product. NOT for: general SEO audits (see seo-audit), content writing (see copywriting), or paid advertising strategies.
Testimonial Collector
Generates testimonial request emails and formats collected testimonials for marketing
afrexai-technical-seo
Imported from https://github.com/openclaw/skills.
afrexai-growth-engine
Imported from https://github.com/openclaw/skills.
Affiliate Marketing
Design and optimize affiliate programs with partner scoring, commission economics, tracking QA, fraud controls, and compliance reviews.
marketing-orchestrator-adarsh
Imported from https://github.com/openclaw/skills.